Lexus redesigned the GS to compete with the likes of BMW 5 Series and Mercedes-Benz E Class. The commercial is just a 30 second spot, and its their first ever Super Bowl ad.

Lexus is calling its ad, "The Beast,". A GS350 is locked up in a shipping container sized cage in a lab, and uses its new "Lexus spindle grille" to break free. Check it out after the jump.