If you've always wondered how Mercedes-Benz accessories really look like from every angle when added to the car then this augmented reality (AR) app for the iOS and Android will help you visualize it.

To start, Mercedes-Benz allows you to explore the Fitnessbike in a detailed AR experience along with plenty of additional content overlayed on the app's interface. Then you can explore additional sports accessories for, say, the new C-Class.

Do we really need this to be an AR experience? Probably not. But it's something cool to play around with and to get people talking about your brand.