Eating red meat can kill us and make us feel happy at the same time. But it turns out guys eat it because it makes them feel manly. Scientists say that red meat is synonymous with masculinity making it desirable for guys who view themselves as masculine.

A paper in the Journal of Consumer Research says that both men and women view red meat as "macho and masculine". In their study, "the top 5 most masculine foods were, in order of most to least masculine: medium-rare steak, hamburger, well-done steak, beef chili and chicken. And the most feminine foods, from most to least, were: chocolate, peach, chicken salad, sushi and chicken."

Brian Wansink, in charge of the study and director of Cornell University Food and Brand Lab said that masculine association with red meat matters to red eating masculine men:
"To the strong, traditional, macho, bicep-flexing, all-American male, red meat is a strong, traditional, macho, bicep-flexing, all-American food."
Now with all the dangers of eating too much red meat, I suppose it doesn't hurt to be not that masculine after all. What do you think? [Live Science via Neatorama]