What do you need in a wedding? Dresses, venues, planners, photographers, videographers, caterers, bands, florists, and more. The list goes on, and if you're a bridezilla, you know this is only just scratching the surface.

The wedding industry is huge. And Kellee Khalil saw this and wanted to do something more. Khalil quit her banking job and moved to New York to develop Loverly.

Loverly launched in February 2012, fueled by $500k in seed funding. A year and a half later, it's a centralized hub where brides and grooms and can search for trends, color schemes and vendors and "bundle" their favorites.




It's like a Pinterest for weddings, and at launch, Loverly was focused on content. They recruited wedding bloggers to curate the best content from bouquets to dresses to shoes to more. Each item gets tagged according to color, fabric, season, brand, trend and more.

The information organized here is one of the best for wedding websites, since information on any of the categories above can be extremely scattered all over the web.

Next came Loverly's evolution into ecommerce. In 18 months, Loverly has amassed a reach of 2.6 million users, who log 40 million image views per month and peruse Loverly for more than 12 minutes per visit.

There are 18,000 vendors (bookable directly on Loverly) on the platform, and the ecommerce vertical features 250,000 products from 2,000 brands.

Watch Khalil and her mentor, Gilt co-founder Alexandra Wilkis Wilson, talk about it in the video below: