Jenny Craig Is Totally Done With Celebrity Spokespersons
Aug 13, 2013 12:32
Hard to believe, but the go-to-diet for the stars claims they're done with celebrity endorsements because everyone keeps confusing their competitor's commercials with theirs.
According to Ad Age, CMO Leesa Eichberger had been bombarded with praise over recent ads featuring Jennifer Hudson (like the one above). The only problem was that the singer is actually a spokesperson for Weight Watchers, which is the company's direct competitor.
Despite having Mariah Carey on their side, Eichberger decided that it was time ditch the celebrity-laden "same clichéd path that is out there." This means switching their focus to an animated campaign that talks about food options, flexible plans, and one-on-one support:
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