Jenny Craig Is Totally Done With Celebrity Spokespersons
Aug 13, 2013 12:32
Hard to believe, but the go-to-diet for the stars claims they're done with celebrity endorsements because everyone keeps confusing their competitor's commercials with theirs.
According to Ad Age, CMO Leesa Eichberger had been bombarded with praise over recent ads featuring Jennifer Hudson (like the one above). The only problem was that the singer is actually a spokesperson for Weight Watchers, which is the company's direct competitor.
Despite having Mariah Carey on their side, Eichberger decided that it was time ditch the celebrity-laden "same clichéd path that is out there." This means switching their focus to an animated campaign that talks about food options, flexible plans, and one-on-one support:
How often do you feel like a juggler trying to keep track of twenty balls at once? If you are like the majority of college students out there, then chances are, quite often. Whether it is too many extracurricular activities, too much partying, too many part-time jobs, or too much of everything, overscheduling is a scourge of most students – and not just students. Being busy is perceived as a virtue in everyone – from children (as described in an article by WebMD) to CEOs of multinational corporations. Yet being busy isn’t synonymous with being productive and even less so to being happy. Overloading your schedule may just be eating you alive, especially in college – and here is why. Read more
Each woman is the unique one, we are like snowflakes, look alike but having completely distinct forms that can never be replicated. To be really happy, we need absolutely different things, it is not a secret for everybody! Although, there are lots of general items helping us to feel better, more carefree, and more concentrated on the remarkably significant points. Would you like to know what these items are? Let’s examine them together! Read more
Every important occasion needs an elegant and impressive touch to make it stand out. Putting up an unforgettable fire show would be a great choice to amaze your guests. The theatrical show performed by TammyFirefly.com will make your party a dream event and surely wow the audience. Read more