It all started with a website called PinkLovesConsent.com, which featured claimed to promote a new Victoria's Secret line of underwear emblazoned with phrases promoting consent to fight rape. The site had also featured regular looking babes rocking the underwear with phrases like "No Means No".
The skeptical ladies at Jezebel later determined that Victoria's Secret was in fact not behind the "PINK Loves CONSENT" line. Turns out that the idea actually originated from a Baltimore-based feminist group called FORCE: Upsetting Rape Culture. But by then, the site had already managed to gain the support of 50000 page visitors. Apparently, even employees working for VS fell for it:
Through Victoria's Secret's social media, the concept of consent was cropping up in some unexpected places. The Victoria's Secret facebook pages were flooded with "I heart consent" posts, excited campus reps were retweeting pinklovesconsent.com, and the "pink hearts" at pinknation.com were declaring their love for "open sex talk." One employee tweeted, "I am so happy to currently have a job for a company that stands for something so beautiful!! @LoveConsent #victoriassecret #loveconsent" Highschool students were tweeting "I'm loving the new @LoveConsent! Victoria's secret goes feminist!" At the outset, 100 young facebook users were in one the prank. It just went viral from there.
So does this mean that these girl-power knickers are never going to see the light of day? Apparently, even after it was outed as a fake, many began requesting that Victoria Secret produce these
feminist undies using the hashtag #loveconsent. FORCE also said the email@example.com inbox was flooded with fan mail from excited customers who were super excited about the fake line:
"Will Victoria's Secret take a nod from the customer fan mail and change their styles?" FORCE asks. (We're going to go with an emphatic "No." ) "But what a different world would it be if they did? What if consent and communication showed up in the bedroom as much as push-up bras and seamless thongs?"
Dog owners who have just added a new human member to their family will know how it feels like to introduce dog and baby for the first time. Here are 30 adorable first time photographs that capture the first time babies meet dogs: Read more
Food is all about the science of chemistry. If you know what appeals to senses, how texture affects everything and how to achieve a desired result with science, then you've got it figured out. This video is from Harvard's Food & Science lectures, where researchers talk about the importance of controlling temperatures and more. Read more
Two of the Internet's most loved heart throbs now have their own coloring books. This is exactly what we need more of. A genius made coloring books dedicated to Benedict Cumberbatch and Ryan Gosling. Read more