The gold rush among jewelry fans has now given way to a new trend:
silver. The once lesser metal is now reportedly trending among luxury
New York Fashion Week was full of silver accessories, and retailer Pommellato announced it would be premiering a silver jewelry line at Milan Fashion week. Even Tiffany & Co.'s CEO announced this year that it would be focusing on expanding its silver collection.
To explain this trend, Business Insider provides the below theory on why silver's popularity might be surging among consumers:
1. Gold has become too expensive and silver's perceived value is shifting With the price of gold skyrocketing, many jewelers can't afford to take a risk on creating fashion pieces that won't sell. But the price of silver has gone up too, adding to its perceived value. Silver is now pricey enough to seem valuable, but cheap enough for retailers to buy. 2. Luxury consumers won't shell out for gold jewelry With the rich getting poorer, many of Tiffany's customers are holding back. While they can't justify shelling out for gold jewelry, luxury silver jewelry is usually priced at under $400.
Retailers are even getting creative with silver. Tiffany added small amounts of gold and copper to the metal to create a rosy-colored hybrid called Rubedo. Pommellato used an oxidizing process on some pieces that make them appear smoky and dark.
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