Enchanteur is a brand we all remember from more than two decades ago. Their sensual advertisements with gorgeous lead models always drove ladies to get their hands on an Enchanteur fragrance.
Fast forward 23-years later, Enchanteur is still a leading mass-market fragrance, but as all pioneers would have it, they’ve decided to adapt to a new era of women and carve a new brand identity for themselves. The new identity would appeal to both loyal Enchanteur consumers as well as new users who are drawn to the French-inspired romance and floral elegance.
Enchanteur improved their logotype and logo, bringing a contemporary approach to reflect its identity today: modern, feminine and beautiful. They modified the aesthetics of their EDT bottle by transforming its silhouette into a seamless teardrop with a rose petal cap. Another product to also undergo a facelift is their Hand & Body Lotion bottle which now embodies a sophisticated and sensuous French belle femme personality.
“The rebranding comes after three years of working with consumer insights and developing the new design backed by heavy investment. The result is a range of packaging that is unique and premium. It feels good in the hand and can be proudly displayed in your home,” said Christina Yong, General Manager of Marketing at Wipro Unza (Malaysia) Sdn. Bhd. at the launch of Enchanteur.
In light of the new improvements, Enchanteur adds a new member to the four scents. Beautiful joins Romantic, Charming, Alluring and Enticing in their range of deodorants, body lotions, body mists, perfumed talc and Eau de Toilette. Beautiful is a ravishing fragrance that celebrates a woman’s gorgeous personality. The bouquet is made up of citrus fruits laced with captivating scents of Peony and Lily of the Valley. As the floral accord eases, it reveals the warmness of White Musk and Violet.
Enchanteur is available at all major retail outlets, supermarkets, hypermarkets and pharmacies, so get your hands on a set today to enjoy their rebranded look!