Bitchin’ Kitchen: Nadia G, The Web Chef Cooks Up a Hit TV Show
Apr 30, 2012 13:41
Up till now, we've not seen a chef that wears green eyeshadow, purple sweaters and leather pants showing you how she's the queen of the kitchen. But you don't have to look too far to find such, because its on Cooking Channel’s Bitchin’ Kitchen, where celebrity chef Nadia G totters around on heels higher than some ears of corn.
Nadia G (Giosia) has been cooking in highheels for 10 years now. She launched Bitchin' Kitchen on the web, and around the time she was also experimenting with a skit comedy web series. Food Network Canada signed Nadia in 2010 and she became the first online lifestyle brand to successfully make the jump from internet to prime time. In six months, the brand-new Cooking Channel snatched her up.
The whole show doesn't only focus on food, and cooking, which by the way is the premise of the show, but also checks out Nadia's toned biceps, sparkling nail polish as she actually does the cooking. Nadia’s kitchen cabinets change color nearly every episode.
Fans of the show are more interested in Nadia herself than the cooking. She's an internet personality that people like, and even has her own vocabulary, from "Let’s Shkoff” in place of “Let’s eat” — and purposely mispronounces words like “turmeric” and “tortilla.”
You won’t see many significant differences between Nadia’s earlier web series and her present-day cooking show. She’s had a firm grasp on her personal brand since the beginning, from cookbook concepts to fashion in the kitchen.
In the beginning, she tirelessly tested and prepared filming before officially launching her web series. “You don’t just turn on a camera and do a cooking show,” says Nadia. “If you want to go somewhere with something, you’ve got to make it look like what it’s supposed to look like five years from now.”
She also advises, “Enslave boys. Make them fall in love with you and get them to pick up a camera.”
In 2010 Nadia won Digital Media Woman of the Year at the Canadian New Media Awards, and won Most Addictive Reality Star at 2012′s NewNowNext Awards, among many other awards and nominations before transitioning her show to television.
The Bitchin’ Kitchen team initially anticipated a TV audience of 25-35-year olds, but soon welcomed demographics from children to middle-aged viewers.
Here's a tease of it. Check it out. And let us know if you're going to become fans!
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