Cool Ad Campaign Uses Facial Recognition To Select Who Can View
Feb 22, 2012 14:42
A new advertising strategy being deployed in London is utilizing facial-recognition technology to determine whether the viewer is male or female.
According to AdWeek, once it recognizes the gender of the viewer, it will allow those with female-features to see a 40-second video for Plan UK's "Because I Am a Girl" campaign. As for guys, they'll only get to see a URL. The software has a 90% accuracy rate, but we can only imagine how awkward it would be to have been misidentified!
We don't really get what's with the selective gender feature, isn't equality for girls something everyone should be concerned about?
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Commercials are getting more creative, and here's one more from China - a fan from Singfun Electric Group Co Ltd, whose ad reportedly helped the sales grow by 300%. Bizarre marketing pays off. Check it out below: Read more
The length of your fingers is linked to some interesting stuff, for example - your ring and index is linked to testosterone levels. Leave it to Japanese social media users to take it to the next level - now they say that finger length reveals details of your personality and how you court lovers. Read more