Cool Ad Campaign Uses Facial Recognition To Select Who Can View
Feb 22, 2012 14:42
A new advertising strategy being deployed in London is utilizing facial-recognition technology to determine whether the viewer is male or female.
According to AdWeek, once it recognizes the gender of the viewer, it will allow those with female-features to see a 40-second video for Plan UK's "Because I Am a Girl" campaign. As for guys, they'll only get to see a URL. The software has a 90% accuracy rate, but we can only imagine how awkward it would be to have been misidentified!
We don't really get what's with the selective gender feature, isn't equality for girls something everyone should be concerned about?
Sunnies are an essential. You need while you're driving, while you're out at the beach, and generally anywhere that's got too much sunlight. It doesn't just protect your eyes. It makes you look next-level cool. In the case of women, they get hotter. Read more
A cappella group Voctave teamed up with vocalists Kirstin Maldonado and Jeremy Michael Lewis to sing a medley of three Disney love songs. The results are as magical as Disney gets. Check it out below: Read more
You can tell a lot about a person just from their smile. You're able to read their emotions, understand their feelings, and be made to feel welcome. It's funny to think that our mouths have such a profound impact on expression, but they unquestionably do. Which is also why it can be such a drag for people that aren't happy with their teeth. Read more