Cool Ad Campaign Uses Facial Recognition To Select Who Can View
Feb 22, 2012 14:42
A new advertising strategy being deployed in London is utilizing facial-recognition technology to determine whether the viewer is male or female.
According to AdWeek, once it recognizes the gender of the viewer, it will allow those with female-features to see a 40-second video for Plan UK's "Because I Am a Girl" campaign. As for guys, they'll only get to see a URL. The software has a 90% accuracy rate, but we can only imagine how awkward it would be to have been misidentified!
We don't really get what's with the selective gender feature, isn't equality for girls something everyone should be concerned about?
You've probably seen a banana bunker before, but on sites that just show you the kinds of stuff you don't really need in your life. So when Groupon advertised it on their Facebook page, people couldn't help but make suggestive comments about it looking like a sex toy. But then, Groupon responded to each and every comment, making this the most viral post they've ever had. Read more
Don't mess with Taylor Swift. It seems her plaster-smashing strength is real in real-life. She accidentally knocked down a door off its hinges at a rehearsal, then later explained it by saying she is 'the incredible Hulk.' Read more