Cool Ad Campaign Uses Facial Recognition To Select Who Can View
Feb 22, 2012 14:42
A new advertising strategy being deployed in London is utilizing facial-recognition technology to determine whether the viewer is male or female.
According to AdWeek, once it recognizes the gender of the viewer, it will allow those with female-features to see a 40-second video for Plan UK's "Because I Am a Girl" campaign. As for guys, they'll only get to see a URL. The software has a 90% accuracy rate, but we can only imagine how awkward it would be to have been misidentified!
We don't really get what's with the selective gender feature, isn't equality for girls something everyone should be concerned about?
Texting has become such a huge form of communication that we have evolved into a society seeking for instant gratification - instant replies. That beep, or notification, seems so much more important - and that becomes an extremely dangerous thing when drivers respond to that blinking red bubble on your phone. Read more
Sometime in mid 2013, in Dallas, Texas, a liberal peruser gave his perfect first-release duplicate of Philip Roth's Our Group to the nearby Goodwill store, its regal blue tidy coat glimmering as splendidly as it did in 1971. Read more