Cool Ad Campaign Uses Facial Recognition To Select Who Can View
Feb 22, 2012 14:42
A new advertising strategy being deployed in London is utilizing facial-recognition technology to determine whether the viewer is male or female.
According to AdWeek, once it recognizes the gender of the viewer, it will allow those with female-features to see a 40-second video for Plan UK's "Because I Am a Girl" campaign. As for guys, they'll only get to see a URL. The software has a 90% accuracy rate, but we can only imagine how awkward it would be to have been misidentified!
We don't really get what's with the selective gender feature, isn't equality for girls something everyone should be concerned about?
It doesn't look like Jessica Lowndes has been up to much except looking good while not doing anything at all. In the mean time, she's heating up social media. Here are 15 of her hottest Instagrams: Read more
Some people just look older than others their age. Here's a list of 15 celebrities who don't look like the same age, but actually are. Check out the list below. Some of them are aging really well! Read more
Newborn babies don't have good eyesight at first. It's all still developing. So what do they see exactly? A new study published in the Journal of Vision used looping videos to determine just what and how much can they see. Read more