Introducing the upcoming new can designs for calorie-free soda brand Diet Coke, set to launch this week in the UK and Europe in conjunction with the return of its "Love It Light" campaign. Can you guess who the target market is based on these designs?

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The only people we think would actually fall for this gimmick would be fanatic Coca-Cola can collectors. Think about it, when was the last time you purchased a beverage just because it had a woman's face on it?

via PopSop