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It's no secret that Gwyneth Paltrow has a slight obsession when it comes to colon cleansing. And now the Oscar winning actress has introduced THE GOOP CLEANSE, a Paltrow-branded digestive cleansing kit.

This modified version of the actress' own personal "go-to cleanse" retails for $425 per kit. Sounds a little too steep for us mere mortals. Guess we'll have to settle for regular old fiber instead.