A new study has found that people feel more comfortable hiding the truth through texts and those that are lied to this way get the most upset.

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Researchers at the University of B.C. found that, when it comes to communicating with customers, business people are more likely to lie by text than by video, audio or face-to-face The more anonymous the technology, the more likely the user is to become "morally lax," said study co-author Prof. Karl Aquino.

The researchers asked 170 students to perform mock stock transactions in one of four ways: face-to-face, by video, by audio or by text chatting. The "brokers" were promised actual cash, up to $50, to sell stocks. The more they sold, the more they made. The "buyers" were told their cash reward would depend on the yet-to-be-determined value of the stock.

Brokers were given inside knowledge the stock was rigged to lose half of its value. Buyers were only told that after the sale and were asked to report whether the brokers had lied. Buyers reported the most deception through text messages, over video, face-to-face and audio messages.

The results suggest that communicating by video made the brokers aware they were being scrutinized — which may have made them more honest salesmen, the researchers said.