Motorola's Super Bowl ad campaign for its Xoom tablet is a merely subtle reference to the historic 1984 spot by Apple, except now it's Motorola's turn to throw the hammer (you'll get it once you watch both commercials).

The Xoom ad showcases some quick hints of graphic power, and the ad suggests that its product is powerful enough to influence Apple users to unplug their white earbuds and be reintroduced to life again.