Fashion Embraces The Idea Of Location-Based Marketing
Mar 23, 2010 12:23
No more flipping through magazines for freebies ladies as the fashion industry is beginning to embrace the potential of location-based services such as Foursquare and Gowalla to promote your favourite brands. According to Shari Doherty, a consumer-marketing consultant with over 15 years
of industry experience in digital entertainment, mobile and
"The convergence of fashion and mobile technology was previously limited to fun, co-branded mobile phones (like the Juicy Couture T-Mobile Sidekick). But now, with the advent of location-based services, there are even more exciting opportunities for fashion retailers and brands to deliver entertaining and interactive experiences.
"We're now starting to see more cross-platform experiments that blend social networking elements into the physical store experience. And with the continued evolution of mobile and location technologies, a 'check-in' on your favorite application will unlock even more comprehensive place-based info like photos, videos, reviews and real-time advice."
These location-enhanced shopping experiences have the potential to provide improved customer loyalty, referrals, and sales, both online and offline. Easy to use mobile access to global fashion content and community is a powerful tool to inform, inspire, and curate the local shopping experience. Pioneers of this uplifting trend include fashion giant Marc Jacobs and Lucky Magazine who have utilised Foursquare's fullest potential to take online interactions offline and become more in tune with their consumers needs and preferences.
You can read up on more examples of how this fascinating social-media trend works by clicking here.
We tell a shit-load of lies every day. Sometimes, we tell the same lie too many times it becomes so natural for us to say it, like we almost believe it. But what do we really mean when we say certain things? Take the poll below: Read more
These days, every picture any of the Kardashians take average a million likes. That's insane! What's so special about the pictures they take anyway? It turns out, there may be some kind of formula you can employ to help you chase the likes. Here's learning a few of them from the Kardashians: Read more
If you could have a choice of two celebrities to take a selfie with, and if you're not completely star-struck, who would be the better choice? Who would be your choice? Take the poll below and see what others have answered! Read more