E-commerce sales are increasing every year at a phenomenal rate. More than 80% of the population now use the internet to shop for goods and services. Whether you are new to e-commerce sales or an established seller in the e-commerce world and looking for inspirational ideas to boost your e-commerce sales, there are many ways you can look to do this.
Creating a strong brand, including investing in quality e-commerce photography is vital. Though keeping costs low is important, many sellers may be tempted to use amateur photographers, even attempt to use images they have taken themselves. However, what we know is images sell products. Even more importantly, images can also put people off products. Therefore, better e-commerce photography will be a worthwhile investment.
If your branding looks of good quality, using high-end images, this will reflect positively on your products and services as well. If you always focus on cutting costs and avoid investing in superior e-commerce photography and videography, there is no getting away from the fact customers will pick up on this and your product will not be seen in the same light.
There is a reason the big, successful companies dedicate so much focus and energy into the images and videos used to promote products. Using quality e-commerce photography can tell a story and help to bridge the gap between the written word and the potential customer reading them.
Increasing content across all platforms, including social media and raising your profile and brand awareness through blogging and connecting with your customer base will ensure you remain present and somewhere customers will go to purchase products. Take advantage of the advertising available across social media platforms and ensure you
Personalised customer experience
People like connecting with other people and this is no different when we look at e-commerce sales. We need to connect with our audience - use quality e-commerce photography to show who the people are behind the scenes, to showcase your products and bring your products to life. Respond promptly to queries in a personalised manner, show you care and value their custom - offer loyalty discounts for example.
When done properly, email marketing can be invaluable to boosting e-commerce sales.
Analyse your data
Find out what is catching peoples’ attention - where are they spending the most time on your website and at what point are people leaving. If you know when people are losing interest, you can do something about it! Data analysis today allows us to virtually watch our customers’ every move around our shop - make the most of this knowledge and use it to your advantage.
Make it easy
Importantly your e-commerce website needs to be quick, simple and easy for the customer to navigate. You will rapidly lose customers if they have to work hard to purchase and your data analytics will highlight if this is the case.
Do not forget to upsell! Use quality images to draw people into purchasing those last-minute impulse purchases or add-ons. These mount up and enhance the customer shopping experience.
To summarise, in order to boost your e-commerce sales, your website needs to be easy to navigate and purchasing a product needs to be simple and quick. You need to focus on quality e-commerce photography to enhance and strengthen your branding and ensure you are increasing your brand awareness across various social media platforms, email marketing and blogging. Once you have drawn customers in, you need to sell your story to connect with them, allowing them to feel consistently connected to your brand. Done correctly, all this could help to boost your e-commerce sales significantly.
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