6 Big Celebrity Brands And The Ecommerce Platforms They Run On
Nov 27, 2018 16:53
Over the years, popular celebrities like Lady Gaga. Kim Kardashian, and others have ingeniously wielded their star power over us mere mortals. Most of their concerts or products are often sold out within a few minutes of release. With the advent of e commerce, purchasing merchandise or the latest beauty products from these celebrities is only a click away and many of them use ecommerce platforms that offer great features to deal with heavy traffic. Read on to know more about the ecommerce solutions used by some of the biggest celebrities in the world.
Stars On The Ecommerce Bandwagon: Celebrity Brands And Their Ecommerce Platforms
In no particular order, here are 6 celebrity brands that have taken the internet and ecommerce platforms by storm. From Shopify to Magento and WordPress, these are the most popular celebrity-endorsed platforms.
1. Lady Gaga
Shopify makes it easy to purchase music and merchandise
One of the biggest names in the music business, Lady Gaga uses Shopify as the gateway to her brand that comprises of her music, merchandise, fashion accessories, and more. The website has a simple, but impactful setup with the image of the music superstar’s new album ‘Fame’ emblazoned on the home page. The website’s simple navigation and intuitiveness makes it easy for her fans, popularly known as Little Monsters, to quickly purchase a t-shirt or pre-order an upcoming music album. One of the best ecommerce platforms, Shopify simplifies the process of changing the colors and themes of the site which is extremely important for Lady Gaga to always stay on trend and remain in sync with her current or upcoming music releases.
2. Kendall + Kylie
Fashion is at the forefront on Kendall + Kylie
Call them reality stars, supermodel sisters, style influencers or fashion icons- sisters Kendall and Kylie Jenner go by many names. They may have first gained fame on the reality TV show ‘Keeping Up with the Kardashians’, but since then, have successfully managed to carve their own identities in the world of fashion and beauty. With Shopify Plus, the sisters have established their brand, Kendall + Kylie, and have made shopping at their online store simple and accessible. Shopify does very well with heavy website traffic which is a great plus point for Kendall + Kylie’s hugely popular online fashion store. Also, clutter-free themes, easy navigation and focus on great photography makes Shopify a great choice for these celebs.
Shopify provides Adele’s brand with easy merchandising solutions
Adele does not need an introduction. She is a multiple-platinum recording artist, has won countless Grammys over the years and has several sold-out concerts to her credit. With such immense popularity, choosing the right ecommerce solution was extremely essential for her brand. Adele’s online store runs on Shopify Plus and is a great platform to sell everything from Adele makeup mirrors to t-shirts and iPhone cases. The minimalist setup offered by Shopify puts the focus on Adele’s popular merchandise and her successful brand.
4. Victoria Beckham
Victoria Beckham uses Magento for her fashion brand
The former Spice Girl runs a successful fashion brand and uses Magento as her ecommerce platform. Several fashion and lifestyle brands run on Magento as the platform has new features that allow better management of content, improved visual merchandising, good third-party integration, and other such features that allow for better product sales. It can even cater to peaks in demand during new clothing and fashion releases every season. The platform is also scalable which caters to Victoria Beckham’s popular and growing brand.
5. Katy Perry
Katy Perry uses WordPress for her ecommerce requirements
The ‘I Kissed a Girl’ singer and musician is also an international fashion icon and uses WordPress as the ecommerce platform for her merchandising store, music and tour updates, videos, photos, and social media integration, and more. Currently displaying the popularity of her newest music album ‘Witness”, the features offered by WordPress fit in with the Katy Perry Brand. The platform offers features such as a good content management system (CMS), easy-to-use themes and plugins and systematic security and privacy updates that enable celebrities like Katy Perry to easily change the look and feel of the online store according to current trends.
6. Kim Kardashian’s KKW Beauty
Kim Kardashian’s recent foray into the beauty business has been strengthened by Shopify. Joining her sisters Kendall and Kylie on Shopify Plus, Kim Kardashian’s brand KKW Beauty introduced her brand in 2017 and her products sold out within a few minutes of launching. The platform helps Kim Kardashian’s brand take in heavy volumes of orders and provide timely deliveries due to its intuitiveness, ability to manage heavy site traffic and beautiful display of products. Kim Kardashian’s KKW Fragrance line is also integrated within the site, making it easy for customers to pick out their favorite Kim Kardashian products in one place.
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