The rise of social media apps, like Instagram, in the past few years was followed by an increased exposure of different businesses all around the world to large audiences. The app, which started as a platform for sharing photos, became a vital tool that allowed businesses to advertise themselves quickly, easily and virtually for free.

Like all the other social media outlets, Instagram is continuing to evolve, and alongside its stories and one-minute videos, it will soon launch an app for hour long videos called IGTV.

IGTV – the Next Generation Instagram

The mobile app, which was recently launched, has all the known Instagram features that are now joined by an option to upload hour long videos. The app will kick-start with videos by popular Instagram celebs, like Selena Gomez and Kim Kardashian-West, and also the app's favorite popular pets.

Celebs, humans and pets alike, won't be the only ones who will have access to the video app, but also all other Instagram users. The app launch is especially good news for businesses that will be able to promote themselves in videos longer than the 15 second stories. 

Kevin Systrom, Instagram's co-founder, has stated that there are over a billion active users for his famous app, and that IGTV won't have any ads initially. After a testing period for the app, ads will also feature on it and will reach wide audiences all over the world.

IGTV is expected to be an important advertising medium for businesses that will now be able to run ads during videos or make video of their own. The app will allow budding businesses to introduce their products and services to the world, so if you are a business owner and don't have spare cash from unclaimed money or other resources, you should definitely get on IGTV soon.

Instagram, that was purchased by Facebook in 2012 for $1 billion, has steadily added features, like its messaging app, that attracted people and businesses to launch their own page. IGTV is the latest feature that will increase online time on the app and will expose audiences to new and old businesses that will be able to reach a much wider market share.