They're now under fire for showing a woman and her cheeky bum shopping at their Beijing location. The Swedish furniture store is denying they are responsible though. Is this why people love shopping at IKEA? The photos are below.

It shows off a woman posing without panties, and it has gone viral after it was posted on Weibo.

It showed off the shopper and her bare bottom pushing a shopping cart around inside of IKEA.

The anonymous woman was only wearing a grey t-shirt, and other customers in the background didn't seem to notice she was pantless.

IKEA released a public statement on the Webo post:

“IKEA China management team attaches great importance to the ‘nude photos in IKEA store and showrooms’ emergence on the Internet. And IKEA has reported to the relevant authority at the first time […]

“We also hope that all consumers observe social morality and maintain social justice and social order. On the Internet, there is speculation about the behavior of IKEA as it opens up new stores. IKEA strongly denies this speculation.”

Publicity stunt, or just some of the weird things that happen there?