This Commercial About China's Single "Letover Women" is Heart-Wrenching and Empowering
Apr 07, 2016 12:07
SK-II made an ad to remind Chinese women it's okay to be single. Don't let society tell you otherwise. In a documnetary-style commercial, the brand shows traditional attitudes towards marriage and how it puts pressure on single women to find a husband before they reach their late twenties.
Watch it below:
"I don't want to get married just for the sake of marriage," says an English translation of one of these messages. "I won't be happy that way."
The four-minute video is part of a larger campaign called "Change Destiny" centering around the traditional cultural attitudes towards women.
When more sophisticated cameras like DSLR (digital single-lens reflex) became mainstream, almost everyone who has one wants to become a photographer. However, real photography professionals on photza.com know that snapshots are different from photographs. Lighting, composition and style are not learned overnight. Even those who possess the so-called eye for photography need more than passion and equipment to build a career in this field. So what do else you need to drop the amateur title? Photography courses. Read more
Ketones. The word is bursting out of celebrity mouths like popcorn as society embraces low-carbohydrate diets. Adherents believe that slipping into ketosis is a sign that they’re losing weight. Read more
The rise of social media apps, like Instagram, in the past few years was followed by an increased exposure of different businesses all around the world to large audiences. The app, which started as a platform for sharing photos, became a vital tool that allowed businesses to advertise themselves quickly, easily and virtually for free. Read more