This Commercial About China's Single "Letover Women" is Heart-Wrenching and Empowering
Apr 07, 2016 12:07
SK-II made an ad to remind Chinese women it's okay to be single. Don't let society tell you otherwise. In a documnetary-style commercial, the brand shows traditional attitudes towards marriage and how it puts pressure on single women to find a husband before they reach their late twenties.
Watch it below:
"I don't want to get married just for the sake of marriage," says an English translation of one of these messages. "I won't be happy that way."
The four-minute video is part of a larger campaign called "Change Destiny" centering around the traditional cultural attitudes towards women.
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