It looks like Santa got a makeover, took a year to get fit, and is now showing off the fruits of taking care of your body. Fashion Santa wears clothes from designers like Burberry, John Varvatos and Moncler. And he's one delicious model too!

Model Paul Mason dons the Fashion Santa role, and this is one Santa you can't bribe with milk and cookies.

The beard became a success in fashion circles. I couldn’t help but see similarities between my white beard and Santa and thought that a high-end brand might want to play with the concept as an alternative to the traditional Santa,” Mason told the Star.

The Fashion Santa campaign is part of a holiday campaign that donates $1 to the Sick Kids Foundation, and up to a maximum of $10,000 for every picture taken with him posted to social media with the hashtag #YorkdaleFashionSanta.

Santa looking pretty damn good these days: