Officially, Vogue and IMG's 14-part reality series Model.Live launched on Vogue.TV, and we've got the first episode right here.  You're introduced to the three stars — new face Austria Alcantara, much buzzed-about Cato van Ee, and Agyness Deyn look-alike Madeline Kragh — and learn what they're up against: Austria speaks English as a second language, Madeline has never done a major show season, and Cato has never done a full show season, since she was exclusive to Miu Miu and Prada for Fall 2008.

Every Friday since Aug. 22, 2008, a new eight-minute episode launched following Cato, Madeline, and Austria through the four fashion weeks, and in the in-betweens, each girl will be posting videos, text messages, blogs, and photos to their Bebo pages daily.