Topshop to Debut Interactive, Shoppable Livestream During London Fashion Week
Sep 14, 2012 11:00
In a fashion first, British global high street retailer Topshop is set to team up with Facebook to let fashionistas from around the world choose every aspect from the looks that will debut at the Topshop Unique SS13 show. Below is a summary of what's to come:
On Sunday 16th September, 3pm GMT, viewers will be able to completely customize their livestream catwalk experience, from picking browsing color options for clothes and accessories in real-time, switching the music, downloading the show soundtrack from iTunes, and even snap screenshots to share instantly on Facebook (which was developed with in-house Facebook engineers).
Besides the main site, the livestream will also be broadcasted on Facebook, large screens at its Oxford Circus flagship in London, the websites of 200+ media partners and pinned to the top of its Twitter page, but all the extras mentioned above will only be available on Topshop.com. The experience has also been optimized for desktop viewing, meaning that mobile viewers may prefer to watch the livestream through Twitter.
Shopping is also part and parcel of the experience: Makeup purchases will arrive within 48 hours in the 100+ markets Topshop.com ships to, while clothes and accessories will ship in six to eight weeks which is well ahead of the official arrival in stores (January 2013). It's the perfect solution for fashion-forward fashionistas!
Shopping online has many benefits, but people still don’t like to do it. This is probably because they’ve been conditioned to think shopping must be done in person, armed with plenty of cash. However, getting a dull ache in your arms from carrying tens of hundreds of bags loses its appeal after a while. I for one, love internet shopping! Here are some of the benefits that I find helpful and why I think you should try it Read more
In a tweet-then-delete move, Ricky Gervais said the most obvious thing: people shouldn't be keeping naked photos of themselves if they don't want to get hacked. Except, that he's now being attacked for victim-blaming. Read more