Topshop to Debut Interactive, Shoppable Livestream During London Fashion Week
Sep 14, 2012 11:00
In a fashion first, British global high street retailer Topshop is set to team up with Facebook to let fashionistas from around the world choose every aspect from the looks that will debut at the Topshop Unique SS13 show. Below is a summary of what's to come:
On Sunday 16th September, 3pm GMT, viewers will be able to completely customize their livestream catwalk experience, from picking browsing color options for clothes and accessories in real-time, switching the music, downloading the show soundtrack from iTunes, and even snap screenshots to share instantly on Facebook (which was developed with in-house Facebook engineers).
Besides the main site, the livestream will also be broadcasted on Facebook, large screens at its Oxford Circus flagship in London, the websites of 200+ media partners and pinned to the top of its Twitter page, but all the extras mentioned above will only be available on Topshop.com. The experience has also been optimized for desktop viewing, meaning that mobile viewers may prefer to watch the livestream through Twitter.
Shopping is also part and parcel of the experience: Makeup purchases will arrive within 48 hours in the 100+ markets Topshop.com ships to, while clothes and accessories will ship in six to eight weeks which is well ahead of the official arrival in stores (January 2013). It's the perfect solution for fashion-forward fashionistas!
Sunnies are an essential. You need while you're driving, while you're out at the beach, and generally anywhere that's got too much sunlight. It doesn't just protect your eyes. It makes you look next-level cool. In the case of women, they get hotter. Read more
A cappella group Voctave teamed up with vocalists Kirstin Maldonado and Jeremy Michael Lewis to sing a medley of three Disney love songs. The results are as magical as Disney gets. Check it out below: Read more
You can tell a lot about a person just from their smile. You're able to read their emotions, understand their feelings, and be made to feel welcome. It's funny to think that our mouths have such a profound impact on expression, but they unquestionably do. Which is also why it can be such a drag for people that aren't happy with their teeth. Read more