Can you believe it's been 30 years since Claudia Schiffer starred in her first Guess campaign? And now the blonde bombshell is back in the spotlight, starring in the lifestyle brand's 30 anniversary campaign, and she's never looked better.
The new capsule collection showcases the exclusive, limited edition pieces inspired from iconic pieces from the GUESS archives
but with a modern twist: high-waisted denim cigarette pants
with bold daisies, animal prints, vintage tie-waist button down tops,
and a delicate lace bustier. Can you say va-va-voom?
More details from the press release:
GUESS, the global lifestyle brand famous for its innovative and trend-setting denim, is thrilled to celebrate 30 sexy years of iconic ad campaigns with the launch of special anniversary campaign, starring former GUESS model, Claudia Schiffer. Claudia, who has been photographed in GUESS campaigns since the company’s early years, delivers a powerful mood of sensuality and individuality in classic black and white images staying true to GUESS’ roots. Her captivating images have consistently exemplified the essence of the GUESS brand which helped catapult GUESS into a household name. Claudia is the epitome of the GUESS woman, embodying confidence, sexiness, beauty and elegance. The 30thAnniversary images are sure to become as infamous and iconic as Claudia’s first GUESS campaign.
The 30th anniversary campaign was guided by the creative direction of Paul Marciano, CEO and Creative Director at GUESS? Inc., and shot by esteemed photographer and longtime GUESS collaborator, Ellen Von Unwerth. Paul and Ellen partnered in 1989 for Claudia’s first GUESS campaign, and the three have reunited to work their magic and create these special images representing a remarkable milestone for the brand. Claudia is the focal point in a series of vignettes that draw viewers in and offer an intimate glimpse of her glamorous adventure in the magnificent Sorrento, Italy.
“Claudia exemplifies everything the GUESS woman stand for,” said Paul Marciano. “Her timeless, distinctive style and infectious energy have kept her at the forefront of fashion for decades. Ellen’d alluring photographs represent a celebratory time for GUESS, as we look back on the past 30 years and look ahead to an exciting future.