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Kate Moss is on the split cover of W's March issue. Shot by Steven Klein, one half of the cover has "Good Kate" on it while the other sports a "Bad Kate." Both covers, good or bad, look equally creepy. Stefano Tonchi puts it into context:
As I sat through the spring collections in New York, London, Milan, and Paris, I kept thinking about the dichotomy between “good girls” and “bad girls.” It’s an old trope that the fashion world loves to recycle every few seasons: Vampy women wear tough leather and menacing heels, while their angelic alter egos float by in airy chiffon dresses, embroidered slips, and eyelet shifts. This season, however, the good girls seemed to constantly stray into bad-girl territory, and vice versa. Designers are too savvy to go for straightforward clichés, and what I found most interesting was the way in which they tweaked familiar archetypes.

One woman who has made a career (and indeed, a life) out of subverting the good girl/bad girl premise is our cover star, Kate Moss, who was photographed by Steven Klein and styled by Fashion and Style Director Edward Enninful in some of the season’s most extreme outfits ... But what is it, exactly, about Moss that has kept us enthralled for two decades?
Instead of an interview, which Kate rarely gives, the magazine has an essay about Kate by Will Self. "Good Kate" wears a white dress by Vera Wang, a habit by Erdem, and vintage lace by Early Halloween. "Bad Kate" wears a Jil Sander dress, Ashley Lloyd headpiece, and Cornelia James gloves.

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