Forget the loose dresses and big t-shirts - American Apparel has sprung their stuff for the pregnant.

Their new advertisements, showing how "sexily pregnant" the clothes make you, is well.. hard to judge if it is appealing or not. Just ask yourself (provided you are actually pregnant, "DO I want my buttocks to peep out?", or "Does this get my sexy self MEN?", or "Do I look like a colourful sausage in this?" Yes, it is a change from the "mom jeans" and sleeping-gown dresses motherhood stereotype.



So is it a trendy change if image? Or are they exploiting the image of women, spreading "sexy skimpy" to the pregnant?

Source: American Apparel Spurts Its Stuff All Over Pregnant Women [Jezebel]