Nike | Launches Be Transformed Ad Campaign Starting today Nike will be launching a new campaign entitled “Be Transformed”, developed exclusively for the Asia Pacific region. This seasons campaign demonstrates the empowerment training can have for today’s women.

Through active sport, women have become more stronger and confident. The latest campaign illustrated the positive changes through unique stories of women being transformed by the power and art of sport. Athletes featured in the “Be Transformed” Ad Campaign are; Sarah Walker (BMX, New Zealand), Hannah Lo (kick-boxing, Malaysia), Sonia Kong (beach volleyball, Hong Kong), Mel Lozano (ultimate Frisbee, Philippines) and Flora Hon (hip-hop Dance, Hong Kong). More Information via Nike: For each featured athlete, training is essential in their lives not only for their sport, but their own personal spirit.

Each athlete shares their real-life experiences of how training has transformed their lives. Each athlete credits their training to not improving their performance but increasing their own personal confidence, self-esteem and energy to conquer challenges in their lives. For women wanting to experience their own transformation Nikewomen.com also offers a unique training program- the Nike Training Club. With Nike Training Club, customizable training programs can be created to target key areas and maximize dynamic training such as core, strength and cardio. The customizable program can be shared and downloaded to an iPhone/iPod touch®.

Featured throughout the campaign is the Nike Zoom Sister One+, footwear designed to give women the most out of their training. Inspired by the dynamic movements of today’s womens training program, the Nike design team addressed their needs to create a product designed specifically for women needing lightweight support in their multi-directional training. The Nike Zoom Sister One+ is a bold shoe that incorporates some of Nike’s most innovative technologies- DiamondFLX and Flywire. An essential tool to their transformation, the Nike Zoom Sister One+ was designed to help women through training to become stronger while remaining agile. Check Out The Ad Spots Below