In the world of business, you do not have faces. You have brands. It is through your brand that your company is recognised, more so than the people within that company. As such, you should regard it as the primary means by which your company is identified by the prospective consumer. In particular, you should use it as means of marking what is yours, including your office space. Making sure your office is properly branded is one of the fundamental aspects of proper presentation when receiving visiting clients or investors. It shows, definitively, that the office is your home turf and that you are a business to be treated with seriously.
There are a number of ways towards office branding, all of which can be invaluable for the purpose of presenting a solid front to outside eyes. Here’s a list of some of the more basic means to achieve this to help you get started.
#1 Make Sure Your Brand is Recognisable
This is something that relates more to brand design itself – make sure that people can immediately identify it as being your logo. As such, to make sure your office is being properly branded, make sure your brand is capable of doing its job. In this respect, your brand should be, as much as possible, easy to recognise and easily spotted. Avoid fancy, complex patterns and shapes. Keep it abstract, keep it simplistic. Also, avoid colour schemes that are too complicated. As a rule, only use three colors at most in your logo design. If you find that your logo and branding does not satisfy these rules enough, consider a rebranding campaign.
Keeping this in mind will make sure your office brand will be immediately recognised by visitors to your office, in much the same way that seeing a national flag flying out the building will immediately link that building to the country in question. This instantaneous and natural connection is something you want to achieve. Make it easier on you by making sure the brand can do its job with minimal fuss.
#2 Keep Your Brand Visible As Much as Possible
Much as you never hide your face during conversation, you should never keep your brand hidden. Remember, your brand is a physical representation of your company, so it should always have a place of pride in your office. Whenever visitors enter your offices, they should be able to see the brand placed prominently within the room.
The easiest way to achieve this is to make use of specially designed banners and signs. If possible, place a large sign showing your company brand, its tagline and name somewhere where eyes will automatically or most frequently be drawn. Good places are above a whiteboard where weekly notices and daily targets are written, on the wall just opposite the entrance to the office, or just beneath the clock. You can also hang a banner from the ceiling across the centre of the room. You may also want to place your logo intermittently within the office itself, such as on the sides of cabinets.
Just be careful not to overdo it. You want to show that the office is your company’s working space, but at the same time you do not want to seem desperate for attention. Use your discretion when decided when you’ve hit the “just enough” mark. If you need to know where to go to get a custom banner or sign printed, I recommend going to http://qualitysigndesigner.com.
#3 Be Creative in Brand Placement
It is not the walls that you can place your brand either. Effective use of other available spaces will also help to make sure that your office is properly branded. In particular, a very good way to brand your office is to print your company logos on common office items as well, such as coffee mugs, mouse mats, and pens and pencils. You may also want to develop a specific company screen saver that also helps to keep the brand visible.
These are a little less obtrusive and in-your-face than hanging up large signs and banners, which make them useful to keep branding up when in, say, a smaller private office. As a bonus, you can also hand these out to clients and visitors as well, to keep the advertising going!
#4 Do Not Overwhelm the Office
We mentioned this earlier, but it bears mentioning once more in its own section: don’t overdo it. Nothing looks more desperate than a company that insists on splattering its brand on every available surface area it can get its hands onto. Rather than creating for your company an image of strength and confidence, it may give the impression that you are struggling and frantically trying to promote your business as much as possible.
Sometimes less is more. Never underestimate how useful that piece of advice can be in properly branding your business.
#5 Demonstrate Pride in Your Brand and Company
The most effective way you can properly brand your office is simple: show pride in what your company is and what you are doing. Encourage your staff, and you most of all, to show delight and joy in what your company does and the services it can provide. This reinforces all your branding efforts with the most important quality of all – sincerity. Because, nothing would ruin all that proud, prominent placing of public propaganda than a surly employee who looks as though he wishes he was somewhere else.
Nurture in the office an impression of eagerness in what you do. Because you should be excited about what you are doing, after all, and it is what clients and visitors expect to see.
The writer of this article, Christian Mills, is a small business owner who discusses advertising and marketing techniques in the hopes of helping others to realize their dreams of success. If you wish to learn more about Christian you can visit on Google+.
Many people have little or no clue when it comes to choosing appliances for remodelling . They tend to think that home remodelling is all about spending money to get a new look for your home. That may not be quite the case . There are number of reasons why having such an ideology may get you spending more yet the end result null. When you are deciding to remodel there are factors you may want to put into consideration. For instance , your choice of appliance on home remodelling would give you a clear view of what you expect when remodelling your living room.Remodelling serves to bring a unique improve and appealing taste to your home.Remodelling should be done to suite the trend of modern home style . Some of the common feature of a modern home design like monochromatic wall setting and neat architecture line bring out the structural simplicity of a modern home style. Modern home designs focus more on the conspicuous art of work that is based on collar texture and lighting to achieve such a standard, I would recommend five appliance to consider for home remodelling when remodelling your living room namely : 1) coffee machine 2) fire place 3) carpeting 4) air purifier and 5) air cooler Coffee machineThere is nothing quite refreshing like a hot cup of coffee to kick start your day. Coffee machine would be one of the must have appliance to put when considering remodelling. Coffee machines come in different colour and design. You may want to consider the colour orientation of your kitchen setting to match the coffee machine. Coffee machine comes different size and design. When purchasing coffee machine it is advisable to consider warranty option in case of any default on the appliance.Fire placeMost modern home design have electric fireplace. Electric fireplace come in different styles. Some electric fireplace can be controlled remotely and some come with embedded insertion heater. When considering to purchase an electric fireplace insert instead of a new fireplace, you many want to consider type of material that comes with the fireplace inset . some have a metal frame while others have wooden frame. Your choice of fireplace should be based on the cost and power rating . electric fireplace insert review should give you a clue of what to expect from use of the appliance.CarpetingWhen it comes to the choice of carpet , colour texture and material quality should be put to consideration . the choice of carpeting on the living room should be woolly warm carpet with very rough texture. You should consider carpets that easy to clean and less conspicuous when trained. Carpeting should be put on a dry floor to prevent moss attack on the carpet.Air purifiersair purifiers improve indoor air that may be tainted by pollutants that may cause you allergy. Air purifiers come in different shapes and rating. Air purifiers should be fitted properly to avoid abnormal air congestion that may get the room stuffy. Maintenance of air purifiers should be done on monthly basis to avoid breakdown or improper working of the appliance.Air coolerAir cooler compress air to bring a cool and serene mood. They are fitted outdoor and serve to cool the hot air from outside and bring forth a refreshing feeling. Air cooler appliances should be purchased depending on the space of your living room and rating. Most people opt for cheap but the most credible action is to go for quality not quality.What the benefit to remodel your home?There are various reasons regarding why a property proprietor chooses to revamp their home. Toward one side you will discover mortgage holders who are redesigning their property for immaculate tasteful advantages – they need to upgrade their way of life. While then again we have mortgage holders who rebuild their home in light of the fact that their family is developing and they require more space for open to living conditions. Whatever the explanation for your home redesigning is, one thing is without a doubt and it is that the advantages of home renovating are hundreds. How about we concentrate on what the advantages of home redesigning are. Read more
If you watch home and garden shows, the default budget is thousands of dollars to redecorate a home, while large scale updates of a home cost as much as a car. And like the wedding shows that suggest you have to spend as much as you did on your new vehicle to have a wedding, they overlook lower cost options that still give you the home and life you’d like to live. Here are five low cost home decorating tips that anyone can implement. Read more
You are watching a film on the latest 4K television in your living room, relaxing on a timeless sofa that was recommended by a celebrity interior designer. You have a contemporary kitchen with all the mod cons, while the windows are configured in such a way to let in an abundance of natural light. Read more