Pinterest announced its web based analytics tool on Tuesday morning for site owners to track users' engagement with their sites on the social network. The tool will allow users to track the number of pinners and pins collecting material from their sites and the number of repinners and repins those initial pins had received.
The site owners can track impressions and reach on the network and referral traffic as well in clicks and unique visitors,
Although Pinterest has not yet launched any ad products yet, the startup is laying a foundation for their arrival. They introduced business accounts and tools late last year, and with this analytics platform it may be time to see some advertising on the site.
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