Ted Baker London Launches In-Store Portrait Service Using Instagram
Mar 14, 2012 13:28
UK fashion label Ted Baker is launching a digital portrait service at its stores in the UK, New York and Dublin. Patrons are invited to stop by their stores in New York, Dublin, London, Glasgow, Brighton, Leeds and Manchester Trafford on Saturday March 17. Shoppers will be invited to try on pieces from the collection and pose for a photo in designated photobooths.
This campaign is done to draw customers to its shop to check out their spring collection. Their shots will be taken using instagram, which will be transmitted to the 11 illustrators at Ted Baker's London HQ for the occasion.
The artists, a mix of fashion illustrators, traditional watercolorists and contemporary graphic artists, will then choose to recreate the images, and digital copies will be sent to those whose portraits are created and posted on Ted Baker's Facebook page. A signed, framed original will be sent back to them after that. After that, there will be live and time lapse videos of the illustrators at work and it will be distributed on social channels.
The retailer's latest promotion is to engage and involve online and offline customers simultaneously. This isn't the first time Ted Baker has done something "beyond the banner". In 2010, they opened a live, Twitter operated styling studio at its London HQ. In a two hour period, a selection of U.S. fashion bloggers used twitter to direct hair stylists, makeup artists, runners and models to create different looks using Ted Baker's Autumn/Winter 2010 collection.
Needless to say they were then used in a broadcast on a public livestream and on Twitter. Fashion retailers are getting innovative. Is your business there yet?
How do you design the interface for a multi billion dollar social network? Going the old school style of course. According to a blog post, it's new news feed was developed using Post-its and a large blank wall. Read more
How do we make passwords better? Stronger? Google has built rings that can be used to log in to a computer or an online account. In a research, the company plans to put an end to passwords in an academic paper published online in January. Read more
Pinterest announced its web based analytics tool on Tuesday morning for site owners to track users' engagement with their sites on the social network. The tool will allow users to track the number of pinners and pins collecting material from their sites and the number of repinners and repins those initial pins had received. Read more