Whether you’re just getting started with digital marketing or you’ve been at it for a while, it’s easy to become engrossed in the day-to-day tasks without taking the time to look at the overall picture. The best analogy here is…swimming! If you swim with your head in the water and don’t look up every once in a while, it’s not difficult to end up away off in the wrong direction. It’s the same with your digital marketing strategy, and there are plenty of other reasons why you’ll want to make sure you have one in place.
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