Is Apple getting cocky? When asked about how they were handling competition from lower priced tablets, especially the Kindle Fire, Apple CEO Tim Cook said that it isn't competition at all.

And while Amazon did indeed sell millions of Kindle Fires last quarter, Apple pushed 15 million iPads in the same three months.

People really want to do multiple things with their tablets, so we don't see the limited function tablets and ereaders in the same category… I don't think that people who want an iPad will settle for a limited function.

In terms of other tablets, last year was supposed to be the year of the tablet, and I think most people would agree it was the year of the iPad for the second year in a row.
The real thing holding back Android tablets is their lack of apps, says Cook:

In terms of our competitiveness, the ecosystem for iPad is in a class by itself… We now have apps totaling over 170,000 available for the iPad, and that compares to what appears to us to be a few hundred for the competition.