A new Coke ad has broken ground in integration between Twitter and TV by including live tweets during an ad. That's incredible!
The ad included a subtitle bar that let the brand run tweets that consumers sent in using the hashtag #LetsEatTogether. Ad agency MRM Worldwide in Romania edited the tweets that made it into the ad placement.
Coke's campaign addressed that 60% of people don't eat meals together, but ate in front of a TV, and it was meant as invitations to have a meal together. (with a Coke).
Coke's Twitter followers in that country increased by 15% as hundreds of tweets aired on TV. The effort also made the evening news.
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