Researchers Discover Equation That Makes A Reddit Post Successful
Sep 03, 2013 10:57
Researchers from Stanford decided to look at Reddit and find out how they could predict successful posts. This equation is what they came up with.
Scientists analyzed the success of over 16,700 pictures posted on Reddit, and they worked on how the content, title, timing and subreddit string affected their success on the site. Each picture was submitted an average of 7.9 times, allowing the researchers to isolate the factors for each image and see how reposting affected success.
Here's how the equation is explained:
Alignment with subreddit content is important. In some forums, like r/gifs or r/pics, posts did better when they were somewhat similar to other posts, but different enough to stand out. Whereas in r/atheism and r/gaming, better performance was seen in posts that more closely mirrored existing content.
Timing is crucial. Submissions at around 8AM or 12 noon UTC are most successful, while those posted around 4AM UTC perform worst.
Reposts suck. Perhaps unsurprisingly, content becomes less popular each time it was it's submitted—though the greater the time delay between reposts, the less severe the penalty.
But good content speaks for itself. A great picture is a great picture, and will perform fairly well regardless of title, submission time or anything else.
This is interesting not only to Redditors but also marketers. Now lets hope they find out what makes a Facebook post successful. Can the same formula be adopted? [Stanford via Business Insider via Verge]
Running your business can be overwhelming at times. You want to make sure your employees are present, that payment options are easy and seamless for clients, and you want your database marketing to be on point at all times. Is there a piece of equipment that can run your credit card processing while also helping you store your database marketing ideas? Yes, there is. The Clover pos systems by Merchant Account Solutions offer you a great way to run your company from the palm of your hand. Read more
Lots of people are focused on how we're going to escape our planet. They want to colonize another world because it's only a matter of time before earth becomes uninhabitable. Maybe they're getting too far ahead of themselves and they should be focusing their efforts on something else. Read more
Quite a lot of people started making a living off Youtube recently. As Youtube has started accommodating video-makers to a greater extent, it has become more commercial. From Vlogs to tutorials, you can find channels producing every kind of content for their fans. Read more