Gap Is Buying Up All Of Tumblr's Mobile Ads For A Day
Aug 13, 2013 12:05
Gap is turning to Tumblr to create a "pop culture moment". They issued a call on Tumblr for creators to share, about what "blue" means to them. Blue being the color of Gap's logo and it's signature blue jean.
The four winning submissions will be distributed through a mobile ad takeover on Tumblr on August 29, and Gap will purchase every single mobile ad Tumblr runs. They will be the first brand to do so.
Tumblr began running mobile ads in late April and the company says its mobile userbase is growing so rapidly it is expected to overtake desktop traffic by early 2014.
"We wanted to partner with the best content creators, give them a chance to make the Back to Blue brief, and then take the best pieces of content and turn them into mobile ads," Tipograph explains. Winners will not be given cash compensation for their work; the compensation is in the exposure, Tipograph says. She declined to say how much Gap is paying for the mobile takeover.
Gap is also making the usual buys in print, outdoor, direct and in-store marketing with a return to TV for the first time in years.
Keeping a constant eye on children’s cell phone activity has become imperative in today’s difficult and insecure times. Parents have no other choice but to keep tabs on their cell phones and internet activity. They spy on their children’s online activity because they want to keep them protected from the threats of the digital world. Therefore, using a text message spy app is highly recommended to them. Read more
I think it’s safe to say, every now and then all of us use the services of retail companies via web stores, yeah? But what about a mobile field where we spend like... half of our day sometimes? The number of iPhone and smartphone user is reaching an enormous point, that is just going to increase with each year. Read more