Gap Is Buying Up All Of Tumblr's Mobile Ads For A Day
Aug 13, 2013 12:05
Gap is turning to Tumblr to create a "pop culture moment". They issued a call on Tumblr for creators to share, about what "blue" means to them. Blue being the color of Gap's logo and it's signature blue jean.
The four winning submissions will be distributed through a mobile ad takeover on Tumblr on August 29, and Gap will purchase every single mobile ad Tumblr runs. They will be the first brand to do so.
Tumblr began running mobile ads in late April and the company says its mobile userbase is growing so rapidly it is expected to overtake desktop traffic by early 2014.
"We wanted to partner with the best content creators, give them a chance to make the Back to Blue brief, and then take the best pieces of content and turn them into mobile ads," Tipograph explains. Winners will not be given cash compensation for their work; the compensation is in the exposure, Tipograph says. She declined to say how much Gap is paying for the mobile takeover.
Gap is also making the usual buys in print, outdoor, direct and in-store marketing with a return to TV for the first time in years.
Nowadays, internet technology makes it easier for people to book tickets, hotels, airfare, car rental, and other kinds of accommodation. However, the prices offered tend to get higher each time. If you want to save money, traveling on a budget with VPN can be the best solution. Read more
NAS, better known as network attached storage is considered as a godsend for those who are looking to protect data storage. It could be for your place or for the office. But picking the ideal kind of network storage is not an easy thing to do, especially if you happen to be an IT professional. When you search for a NAS driven online, the market will be full of Synology and QNAP. The question here arises as to which out of the two is better. Therefore, we are going to help you pick between these two! Keep reading to find out more! Read more