Gap Is Buying Up All Of Tumblr's Mobile Ads For A Day
Aug 13, 2013 12:05
Gap is turning to Tumblr to create a "pop culture moment". They issued a call on Tumblr for creators to share, about what "blue" means to them. Blue being the color of Gap's logo and it's signature blue jean.
The four winning submissions will be distributed through a mobile ad takeover on Tumblr on August 29, and Gap will purchase every single mobile ad Tumblr runs. They will be the first brand to do so.
Tumblr began running mobile ads in late April and the company says its mobile userbase is growing so rapidly it is expected to overtake desktop traffic by early 2014.
"We wanted to partner with the best content creators, give them a chance to make the Back to Blue brief, and then take the best pieces of content and turn them into mobile ads," Tipograph explains. Winners will not be given cash compensation for their work; the compensation is in the exposure, Tipograph says. She declined to say how much Gap is paying for the mobile takeover.
Gap is also making the usual buys in print, outdoor, direct and in-store marketing with a return to TV for the first time in years.
Consumer drones have taken off in a big way, but it's not just because they're fun to play with. Advances in drone and digital camera technology have paved the way for a whole new perspective on photography and cinematography. And as we see more and more features like BBC's Planet Earth series delivering truly stunning footage, it's easy to get caught up in the fascination of the new and exciting possibilities that we, as consumers, now have at our fingertips. Read more
In the current day, every business has a presence online. Everyone is on a mission to reach out to a vast audience via this magical tool. But like all good things, this reality has an alternate dimension too. We are referring to the massive security threats and concerns online. Read more
New to owning a Galaxy S7? No problem! While the interface is simple and intuitive, there are a few tools and settings that are helpful to have some more in-depth instruction on. Use all the features to the most of their abilities, and take full advantage of all the power inside this small device. Here are a few things you should definitely know how to do on your Samsung Galaxy S7: Read more