In a bid to conquer all things Face and Book, Facebook tends to go out on a limb to buy up everything with that. But this time, is not something related so much to that. In fact, the social network is interested in them because they are a facial recognition tool. And they might just be buying them.

Israeli business publication Calcalist, which has accurately leaked acquisitions of a number of Israeli companies in the past says that Facebook is in talks to purchase the startup for “tens of millions of dollars.” powers two photo apps on Facebook’s platform, Photo Finder and Photo Tagger. They also have a public API, which was updated in March to enable third party apps to estimate the ages and moods of people in photos.

Rumors that Facebook was interested in acquiring have appeared before, but the two companies disagreed over price, TheNextWeb reports. Facebook declined to comment, on rumors that is.