Interactive Displays by Perch Could Change Your Shopping Experience
Apr 23, 2012 12:01
Digital technology has already begun to change the way we shop for things. It doesn't change the fact that you'll pay upon leaving, but it helps you make up your mind on the product of choice. In this case we have Perch Interactive, a four-person firm developing a kind of interactive projection display for retail environments.
The Perch display uses projected light and motion sensors to enhance products on the tabletop counters - it senses when and where a product (or the area around a product) is touched and picked up.
Perch gives retailers the opportunity to “build a life around a product,” says cofounder Jared Schiffman, a graduate of MIT’s Media Lab. “When you see a product on a shelf, you can imagine how it might be used or how it might be worn, but that doesn’t always happen or happen in the way the product creator intended,” says Schiffman. Perch has the ability to give retailers and creators greater control over that experience, he contends.
Check out the video to see how Perch works for shoppers:
Perch is not the first company to develop the technology. Schiffman has worked on similar projects at Potion for years. However, those projects were one-offs with customized solutions for institutional clients.
The Perch display will be unveiled officially at Decoded Fashion, a fashion and technology conference which will be held at New York's Lincoln Center on April 30.
Running your business can be overwhelming at times. You want to make sure your employees are present, that payment options are easy and seamless for clients, and you want your database marketing to be on point at all times. Is there a piece of equipment that can run your credit card processing while also helping you store your database marketing ideas? Yes, there is. The Clover pos systems by Merchant Account Solutions offer you a great way to run your company from the palm of your hand. Read more
Lots of people are focused on how we're going to escape our planet. They want to colonize another world because it's only a matter of time before earth becomes uninhabitable. Maybe they're getting too far ahead of themselves and they should be focusing their efforts on something else. Read more
Quite a lot of people started making a living off Youtube recently. As Youtube has started accommodating video-makers to a greater extent, it has become more commercial. From Vlogs to tutorials, you can find channels producing every kind of content for their fans. Read more