Sony has fallen from tech giant to struggling underdog over the past decade. They've made a series of mistakes and mismanagemnet causing the firm to miss out just about every big advance in tech for consumer electronics. So what happened? Where did it all go wrong?
The New York Times ran a wonderful feature about the firm's decline and its worth reading. Check out an excerpt of it:
"What went wrong is a tale of lost opportunities and disastrous infighting. It is also the story of a proud company that was unwilling or unable to adapt to realities of the global marketplace.
"Sony's gravest mistake was that it failed to ride some of the biggest waves of technological innovation in recent decades: digitalization, a shift toward software and the importance of the Internet.
"One by one, every sphere where the company competed - from hardware to software to communications to content - was turned topsy-turvy by disruptive new technology and unforeseen rivals. And these changes only highlighted the conflicts and divisions within Sony."
Sony had the technological and musical background to launch an iPod beating machine but instead it never happened. They just kept on launching weirdly shaped mp3 players that just didn't have any hold against the iPod.
They also made three big mistakes, by focussing on cutting edge hardware at the expense of releasing products on time and creating software, and hence its catalog because full of products that just caused a whole buttload of confusion.
Kazuo Hirai is out to slim down the Sony range, and focus on mobile devices, cameras and camcorders and games. Tough times ahead.
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