A major label executive has come out to say that he likes the freemium service Spotify.Here's what Warner Music VP of Digital Strategy Michael Nash had to say to Cnet:
On Spotify, Rdio, MOG, and other services that offer free music: "The industry has finally figured out free. The recent announcement for all these free offers is from a licensing standpoint the right approach...Free didn't work before. It was once used (by such defunct sites as Imeem and Spiralfrog) to drive engagement with ads. What we're looking for now is for free to drive engagement with subscription services."