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Samsung on Sunday launched the Armani Pavv television, a product of Samsungs collaboration with the Italian design star. Samsung released a 46-inch and 52-inch TV designed by Giorgio Armani himself.

A limited number of Armani Pavv TVs is on sale in major department stores in Korea. The 46-inch model Samsung Armani Pavv television costs W6.99 million ( $6,865) and the 52-inch version W8.69 mil($8,530). Samsung claims the combination of its flat television technology and Armani’s simple yet sophisticated design makes the TV an object of the highest functionality when turned on and a beautiful piece of furniture when switched off.