iPhone has now the iBand to safeguard it from shock or any sort of substance. Tech 21, the UK based company, made a rubber like gel that becomes rigid on impact. Pretty damn cool.

Dubbed d30, it can offer up to "150% more protection than other cases." The protection doesn't extend to the screen, but on an overall scale. Pretty impressive. Watch the video!

[Tech 21 and Recombu via CrunchGear]