Microsoft: Apple Begged Them to Stop Running "Laptop Hunter" Ads
Jul 21, 2009 11:13
Call this the best ad victory rumor for Microsoft, because according to Microsoft's COO, Apple called them up to stop running the Laptop hunter ads.
And so we've been running these PC value ads. Just giving people saying, hey, what are you looking to spend? "Oh, I'm looking to spend less than $1,000." Well we'll give you $1,000. Go in and look and see what you can buy. And they come out and they just show them. Those are completely unscripted commercials.
And you know why I know they're working? Because two weeks ago we got a call from the Apple legal department saying, hey — this is a true story — saying, "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business. (Applause.)
I did cartwheels down the hallway. At first I said, "Is this a joke? Who are you?" Not understanding what an opportunity. And so we're just going to keep running them and running them and running them.
If anyone has ever read Maddox, then you should also check out his article on Mac ads where most people who use Mac are either skinny or unemployed. Its funny but it could be true. I love Apple and its a great computer to use, their ads are also really good and also repetitive in message so it could have been that its gotten complacent on where its at after all the years.
Are Apple a bunch of whiners? Or is Microsoft just getting better? [Microsoft via Ars]
Ever since sim unlocking of phones became legal, either through carriers or through a third party source, people have been requesting codes to unlock their phones in droves. With Samsung’s latest S9 feat (read: expensive yet durable), let us tell you how tounlock Samsung Galaxy S9 and gain control over device without any interruptions from the network provider below. Read more
If you are looking forward to rank your website on top, you might have asked SEO experts a common question – how much time does it take to reach the top rank on Google? The answer is complicated and can never be definite. Read more
It is, without doubt, evident that SEO has had a massive impact in the internet world today, so much that emerging website owners are already informed on techniques like keyword SERP tracking to give the ultimate SEO value to their site. Additionally, useful tools have come up, such as the social network checker that allows web owners, bloggers, small business owners as well as large enterprises check whether the content they share on social media have an impact on their overall digital marketing strategy, and it is affecting the overall ranking of their sites. Read more