Microsoft: Apple Begged Them to Stop Running "Laptop Hunter" Ads
Jul 21, 2009 11:13
Call this the best ad victory rumor for Microsoft, because according to Microsoft's COO, Apple called them up to stop running the Laptop hunter ads.
And so we've been running these PC value ads. Just giving people saying, hey, what are you looking to spend? "Oh, I'm looking to spend less than $1,000." Well we'll give you $1,000. Go in and look and see what you can buy. And they come out and they just show them. Those are completely unscripted commercials.
And you know why I know they're working? Because two weeks ago we got a call from the Apple legal department saying, hey — this is a true story — saying, "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business. (Applause.)
I did cartwheels down the hallway. At first I said, "Is this a joke? Who are you?" Not understanding what an opportunity. And so we're just going to keep running them and running them and running them.
If anyone has ever read Maddox, then you should also check out his article on Mac ads where most people who use Mac are either skinny or unemployed. Its funny but it could be true. I love Apple and its a great computer to use, their ads are also really good and also repetitive in message so it could have been that its gotten complacent on where its at after all the years.
Are Apple a bunch of whiners? Or is Microsoft just getting better? [Microsoft via Ars]
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