Microsoft Chooses Zune's Ad Agency to Promote Phone "Pink"
Jul 06, 2009 12:48
Advertising firm McCann Erickson has won a lucrative advertising contract with Microsoft, beating out CrispiBLAH BLAH BLAH the point is, people—Zune advertising people—are now talking on record about Microsoft's "Pink" project, and gearing up to promote it.
The Office shift follows a pitch for a new Microsoft mobile offering won by McCann's T.A.G. unit, said sources. JWT, McCann and fellow roster shop Crispin, Porter + Bogusky competed for that assignment, for which the client used the code-name Pink.
It's a nice confirmation of previous rumors that Microsoft was shopping the project around, and that's about the end of the new information. But a quick trip to the McCann T.A.G. site reveals a portfolio that contains three videos for the Zune, including two ads and a trade reel. Zune? Pink? Zunephone! Pinkphone! Pink Zune! Pink Zune phone! And so on.
Now, these ads are nestled among a fair number of Xbox promotional materials, so it's clear that this is one of Microsoft's go-to teams for advertising in general. But hell, since we still haven't seen any kind of confirmation that the Pink phone's alleged specs and Windows Mobile 7 rumors are real, that Pink is a hardware device, or that the project even still exists, we'll take what we can get. [Adweek via Slashgear]
Are you starting your own blog or a make a living via writing? Now It's easy to get a writing job on the freelancer websites for a beginner. However, lots of writers get confused on how to write interesting posts? Well, you need to keep in mind that what can make your writing becomes something fun to do is actually your freedom from restriction. Be out of the box and you do not need to always follow other bloggers’ rules. Well, here are some simple tips to convince you that writing a good post is not as hard as you think! Read more
When it comes to getting the best out of your MacBook, you want to make sure that your posture is right when you’re working. If you’re lying on the couch watching movies, this is not all that important. When you need to work for eight hours a day, it becomes essential. Read more