Microsoft Chooses Zune's Ad Agency to Promote Phone "Pink"
Jul 06, 2009 12:48
Advertising firm McCann Erickson has won a lucrative advertising contract with Microsoft, beating out CrispiBLAH BLAH BLAH the point is, people—Zune advertising people—are now talking on record about Microsoft's "Pink" project, and gearing up to promote it.
The Office shift follows a pitch for a new Microsoft mobile offering won by McCann's T.A.G. unit, said sources. JWT, McCann and fellow roster shop Crispin, Porter + Bogusky competed for that assignment, for which the client used the code-name Pink.
It's a nice confirmation of previous rumors that Microsoft was shopping the project around, and that's about the end of the new information. But a quick trip to the McCann T.A.G. site reveals a portfolio that contains three videos for the Zune, including two ads and a trade reel. Zune? Pink? Zunephone! Pinkphone! Pink Zune! Pink Zune phone! And so on.
Now, these ads are nestled among a fair number of Xbox promotional materials, so it's clear that this is one of Microsoft's go-to teams for advertising in general. But hell, since we still haven't seen any kind of confirmation that the Pink phone's alleged specs and Windows Mobile 7 rumors are real, that Pink is a hardware device, or that the project even still exists, we'll take what we can get. [Adweek via Slashgear]
Running your business can be overwhelming at times. You want to make sure your employees are present, that payment options are easy and seamless for clients, and you want your database marketing to be on point at all times. Is there a piece of equipment that can run your credit card processing while also helping you store your database marketing ideas? Yes, there is. The Clover pos systems by Merchant Account Solutions offer you a great way to run your company from the palm of your hand. Read more
Lots of people are focused on how we're going to escape our planet. They want to colonize another world because it's only a matter of time before earth becomes uninhabitable. Maybe they're getting too far ahead of themselves and they should be focusing their efforts on something else. Read more
Quite a lot of people started making a living off Youtube recently. As Youtube has started accommodating video-makers to a greater extent, it has become more commercial. From Vlogs to tutorials, you can find channels producing every kind of content for their fans. Read more