The Wall Street Journal has traditionally been an expensive paper, costing over $100 a year for both online and print subscriptions. Now it's free on the iPhone (just like it's been on BlackBerries).

I took the app for a quick spin and noticed, as pretty much everyone else will, its content layout is nearly identical to the NYT app (the main difference being that WSJ's headline fonts are larger). However, the WSJ app also offers audio and video clips, plus it felt far snappier than NYT's still finicky software over my Wi-Fi connection.

Available at the iTunes Store now, let us know what you think about it in the comments. Let's cry about the bugs early so that maybe we won't be stuck with another 2.02 version of a newspaper that barely runs. [iTunes via Macworld]