Of course, you wouldn’t watch a movie to learn about SEO, would you? And no, we’re not talking about the educational videos that are created by companies providing SEO services; we’re talking about the real blockbuster type films! While these movies were made purely for entertainment, some of them contain a few lessons we can apply to the world of SEO. So, let’s take a look…
There are few films that represent the struggle between the dark and the light side better than Star Wars does. This is something that can definitely be applied to SEO, with black hat techniques being the Darth Vader of the search engine optimization world. Black hat techniques manipulate the search engine bots to get to the top. However, these sorts of approaches need to be avoided, no matter how tempting they may seem. They will only result in your website getting punished by Google in the end.
It is vital to recognize that the world of SEO is changing all of the time, and the best businesses keep up with this. Yes, black hat techniques may have been suitable a decade ago, but you need to move with the times if you want to continue to be effective. You need to focus on quality over quantity. It is all about building your presence organically, and this means creating content that is original, interesting, and valuable. You also need to make sure that your link building strategy involves high-quality and relevant websites only.
Moneyball teaches us a lesson that can be applied to all aspects of business, especially SEO, and this is to spend money wisely. There are many business owners that look for the cheapest service they can find, and they live to regret it. You need to remember that if you choose a good SEO agency they are going to improve your bottom line because they will enhance your conversion rate.
If you are a fan of Batman, you will know that the superhero always needs to have the best technology available to counteract the constant threats coming his way. This is something that certainly applies to digital marketing. Not only do you need the best technology to outsmart your competition when it comes to SEO, but you also need to use technology to learn about your current efforts and how they are performing at present.
There are a lot of great tools that are available for businesses today, helping them to understand their marketing efforts and the performance of their website. For example, we would highly recommend using an image analysis tool so that you can find out how your images are performing. A lot of people do not realize that the images they are using on their website slow down their site. You can compress your images so that they do not take up as much file space on your site.
While the three films mentioned above may have been created to entertain and amaze, there is no denying that they can teach us a thing or two about SEO as well. If you want to take your SEO campaign to the next level, you will need to follow the advice that has been provided above!
The year 2020 has seen an important increase in reselling hacked network access. It only takes one workstation inside your company, for a hacker to come in. Once inside, he can then resell the entry path to other cybercriminals. This illustrates the importance of protecting your business network, now more than ever. Read more
Marketing is paramount for business success, without it, there would be no sales and hence no company to run. According to a recent Gartner Research Study large companies, with annual revenues exceeding $10 billion U.S. dollars allocate on average 11.6% of their marketing budget to digital advertising, whilst smaller companies, with annual revenues ranging from $500 million to $1 billion U.S. dollars allocate 8.5% to digital marketing. Email is considered as one of the most effective marketing channels, with an average return of $42 dollars for every one dollar spent. In this article, we will look at the way one SaaS company, Fastbase Inc., turned the email marketing channel into a vital piston in its automated lead generation and sales management B2B engine. Read more
DDoS attacks. We’ve all heard about them, right? Whether you’ve speed-read headlines about the massive DDoS attacks Sony faced in 2014, perhaps you’ve been playing on an online game server to only have it suddenly wiped offline or maybe even your own project has been the target of a DDoS attack. Whichever context you’re familiar with DDoS attacks in, everyone in the vast land-of-internet has at least heard of DDoS attacks, even if only in the abstract. Read more