We’ve reached a point in our digital world where it’s safe to assume that we’re living in the ‘Experience age.” People are constantly looking for experiences that feel new, meaningful and relevant to them. So it’s not surprising to say that they are expecting the same from your company in every aspect. They want to feel that you value them, that you go out of your way to provide a satisfying experience that seems tailor-made for them.
And what’s that?
1 - Easy implementation of complex design elements
2 - Reduced impact on loading times
The complex elements are only loaded on request - such as when the user hovers the mouse, scrolls past a certain point or clicks a button. This also allows for the creation of sections that can be refreshed independently from the whole page. This is very useful to show real-time information without having to refresh the entire page each time new info is available (such as when transitioning images on a slideshow).
3 - Guaranteed compatibility for all browsers and devices
4 - Extended possibilities through APIs and add-ons
Thus, you can use ready-made APIs to offer richer experiences that feel like they came from the future. There are options to create immersive virtual reality galleries, introduce speech recognition components, and even embed objects capable of interacting with a device’s sensor (such as a smartphone accelerometer).
An essential building block for modern websites
Dynamic objects, powerful animations and effects, real-time information display, responsive design, and the possibility to ensure the same experience across devices and browsers are undeniable elements of any 2019 website.
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