Mobile apps have been fueling the growth of businesses ever since it is introduced. It has opened the opportunity for small businesses and startups as well. It has become significantly easier for enterprises to reach to the target audience with a mobile app. While big players have already been enjoying the benefits of having a mobile app, small businesses too are fascinated by the plethora of opportunities offered by mobile apps.
Users are becoming tech-savvy and mobile friendly day by day and have been exploring the benefits of smartphones. The fact states that a user basically spends almost 5 hours of its day in using a mobile device. Out of those 5 hours, 92% of the time is used on mobile apps while the rest 8% on web browsers. This clearly explicates the impact, importance, and usage of mobile apps by the end users.
On one hand, where mobile apps have digitally transformed the lives of users, it has drastically shaped the development in businesses too. More and more businesses are now seeking for reliable technology partners like a software development company to get an app developed for their business. The scope is great as the business can target both Android and iOS users. These two operating platforms alone rule the market and enterprises have extended opportunity to grow their business.
4 Ways Mobile App Enhance Business Growth
Let’s see how mobile apps development impacts business growth and why should businesses seek mobile apps as their next jump in the market.
1) Increase in Sales
A survey done by Statista states that consumers downloaded 149.3 billion mobile apps on their mobile phone in the year 2016. This number is projected to grow to 352.9 billion app downloads by 2021.
Now you can imagine the impact of mobile apps on a user's life given the number mentioned above. Every day more and more mobile users are getting on board and thus mobile apps are constantly being downloaded on the new devices by the users. Businesses have the potential to get in touch with all users be it old and new and find an opportunity to sell their products and services online easily.
For instance – Touch of Modern started their own e-commerce mobile app and surprisingly they experienced massive growth in sales from 30,600 orders to 131,000 orders. In terms of percentage, there was 70% of the total sales that were alone coming from the mobile app.
2) Customer Service & Engagement
It’s all about providing the best customer experience to users by the businesses. Customers tend to stick with brands who entertain their queries and respond well in time. There was a time when customer queries used to take days to get resolved which was quite frustrating for the customers. But with the advent of mobile apps, this problem has been diminished to a minimalistic extent.
There is instant communication with customers in case of any feedback, grievances, and suggestions. The utmost priority of companies today is to respect customers time and resolve their challenges as soon as possible digitally.
Customer engagement is kept at priority by distributing well-segmented, periodic notifications, direct communication, loyalty programs all through their business app.
But before you begin with the mobile app development initiative, you need to figure out who are your mobile app users, where are they located, and what mobile platform they use. Based on this data, you can select an iOS or Android app development company for building an app for your business.
3) Customer Loyalty
Simply by having new users doesn’t mean that the business is flourishing. The major challenge is to transform them into customers and retain customers for a long time. This is challenging as users expect new additions in services every then and now. If a business fails to fulfil the user’s expectations, they gradually lose users.
Mobile apps aid in enhancing customer experience and thus it increases the chances of customer retention. The better the communication and transparency between business and customers better would be the loyalty of customers with the business. Another support for business is a loyalty program offered to customers through mobile apps. Benefits like rewards, discounts, perks, points encourage users to stay loyal to the brand.
4) Branding & Promotion
In the world of social media, users are more available on social media platforms than any other place. Being constantly available on mobile phones entice users to explore more and gain information from all available sources. This calls for businesses to be available on all sites so that users are well aware of your brand.
Mobile apps enable the business to promote them in the most direct communication ever. They can directly send personalized notifications to users thus increasing the personal touch with users. Being equipped with mobile apps also enable users to install the app anytime they need which increase the sales simultaneously. Mobile apps solve more issues than simply having a web application as users are more dependent on mobile than laptops than desktops.
Definitely, there is no comparison between mobile apps and web apps. Both are required for their own set of use by both users and businesses. However, when it comes to sales, revenue, promotion, brand awareness, mobile apps win the deal. It's important for a business to know that it doesn't cost much to develop a mobile app if the right mobile app development company is opted. The calculated ROI is much more than the initial cost of developing the app. Mobile apps have surely elevated the growth of business and would continue to do so in the near future integrated with latest trends. Keep watching!
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