Four Tips for Making SEO-Friendly Web Design for Your Business
Oct 26, 2018 18:27
Having an online presence doesn’t guarantee you lots of business. While most people focus on different marketing tactics to remain on top of search engine results, your marketing strategy isn’t the only factor when it comes to search engine optimization (SEO). Did you know that the design and development aspect of the website also plays a factor? Here are tips that, when implemented, help your website succeed in search engine rankings.
Keep the design simple.
Don’t be tempted by flashy design (or Adobe Flash itself); you need to keep the design of the website as simple as possible. Flash is outdated and search engines don’t rank websites with this plug-in very well. The websites take longer to load and can be confusing for visitors. While including images and even videos can keep visitors on your page for longer, you want your website to be easy to navigate for everyone.
The design should be responsive.
As technology has become mobile, so should your website. A responsive website is one that adapts to different screens. More and more people access the web from their tablets and smartphones so your website should easily be accessible with them. With a responsive web design, your site will automatically resize to fit the screen of the user’s device. This includes resizing of all buttons and menus so the visitor can easily navigate the website.
Integrate social media.
Having an online presence doesn’t just stop at a website – social media presence is just as important. The more platforms you’re on, the larger your potential customer base will be. Remember that you want to concentrate on your target demographic, so find out which platform this population segment likes to use.
One way to get more visitors on your social media pages is to integrate your social media pages into your website. This means having social media icons that link to your pages. Search engines like social media and provide websites with links to them a higher ranking.
Ensure your web pages load fast.
Search engines – along with visitors – like a website that loads fast. You want to make sure that the language and programming, if any, behind the pages are basic and don’t include things that need time to load. A good way to check how fast your web pages load is to use the PageSpeed Tool by Google. The tool not only tells you the speed but also provides tips on how you can improve it.
With these four tips, you are now better equipped to design a website. However, designing a website may not be as easy as it seems, even with so many different content management systems that do most the work for you. If you are in the cannabis business and looking for web design for dispensaries, then you need to go to designers that are familiar with working with such a business. They have the expertise and can guide you to effectively design a website that will yield a lot of customers.
IT development projects come in various shapes and sizes, all with different needs and end goals. In today’s fast-paced business world, more companies are turning to staff augmentation as a quick, affordable way to meet software development needs. Read more
A Content Delivery Network (CDN) is a global network of servers which delivers the content of a website to its users according to the user’s geographical location. What is very important is that the content delivery network has everything to do with the speed of your site. Additionally, the speed of your site is directly linked to its Google’s ranking and it will ultimately affect your sales. That is why CDNs are used to deliver important content to the end users as fast as possible. Read more
It is so important to outsource software development. Businesses growing rapidly needs to outsource software companies in order to cut operational costs. The benefits are not only restricted to cost reduction. It is incontrovertible that offshore professionals can help revolutionize your business brands. In addition, outsourcing come with a lot of flexibility and efficiency. Read more