For business owners and major corporations alike, one of the biggest concerns in moving product and making sales has always been visibility. In order to convince people to pay for your service of purchase your product, you must first make a positive impression on potential customers.

Making a connection that feels relatable, personal and understandable is the best way to achieve this, whether that's by advertising to a particular demographic via well-tailored material or making a case for your goods, face to face.

How can a salesperson or promoter at any level hope to reach customers personally in a world that has become so fast-paced and reliant on technology? It can seem discouraging, especially to smaller entities, who fear their message will get lost in the shuffle of millions of available products and professional services. The best solution? Reaching customers where they are.
Where are they? Check Facebook.

Who Uses Facebook?

The simple answer is: almost everyone. According to Statista, nearly two billion users log into Facebook every month or more frequently. This number is on an upward trend that it has enjoyed since the site’s creation. With so many active users, Facebook has become a commonplace tool for social exchange, as well as corporate promotion.

Often promoted as one of the original ‘social networks’, the site offers unparalleled access to other people. While this can be useful for finding new friends and reconnecting with relatives, one of the often overlooked potentials of social networking is the ability to bring branded goods and services directly to customers, be that through direct marketing or advertisements hosted by the site. Using information supplied by users themselves, companies can tailor which user demographics see their promotional material, and therefore introduce people who might already be interested to products they’ll love.

There are more ways to make contact with potential customers through social media than just advertisement. With options for corporate, government and other public pages, users can interact and connect directly with their favorite brands, and have questions answered, concerns addressed, and be among the first to know about new releases and promotions. One of the newest ways corporate entities and their consumers are getting connected are via live audiovisual broadcasts hosted by the websites, themselves.

The Art of the Stream

Independent streaming services have existed for years, but recently the internet has seen a rise in these services being integrated into the features of social media sites. While nearly every networking site has added or plans to add a streaming service to their platform in the near future, common business sense still advises companies to go where the customers are, and that's why so many rely on lessons from sites like BlueJeans on how to livestream on Facebook.

Planning, organizing and initiating a livestream can be an intimidating prospect for those without experience, especially who lack experience with social networks in particular. However, with some research and a quick lesson in navigation, users can put the powerful, popular website to work for them and their business, bringing their content directly to the audience it's designed for.

Budget Business Options

There are live streaming options to fit every budget. Depending on the type of video quality the company requires – as well as how much money and other resources they have at their disposal – there are many choices in regards to what type of set-up they might choose to use. As detailed on Social Media Examiner, there are four primary types of video capture that can be used for these streams.

1.    Camera phone applications. When a business is small or the vibe of the promotional material is designed to be personal, informal and interactive, a great choice for starting out can be a simple cell phone with a quality video camera application. This option is free, save for the cost of a mobile device, which most people already own or have access to. Though numerous apps are available to enhance the product of these sessions, raw footage can be captured and shared as easily as the touch of a smartphone screen.

2.    iPhone or other smartphone accessory set-ups. When a phone alone is not meeting the needs of a digital broadcast, a good choice can be adding accessories, such as external microphones, speakers, a tripod and other extras. This is obviously more expensive, but remains relatively affordable for those still starting out with streaming.

3.    Broadcasting from a designated laptop or desktop computer. Most computers are now designed with built-in cameras and microphones, as well as included ports that make connecting higher quality, external media accessories simple. Depending on the budget and requirements of a user, this option can range from free to several thousand dollars, making it more of a potential investment.

4.    Lastly, for those who are dedicated to creating content regularly, a studio set-up might be worth considering. With an average cost between three- and six-thousand dollars, this is the most expensive option, but yields the highest quality, most consistent results. For those who regularly broadcast and realize good results from doing so, this might be a choice worth considering!

There are many ways to make streaming video work for the needs of both the content producer and potential consumers. By utilizing social media and bringing products and content directly to those who are interested, businesses can grow, customers can benefit from excellent goods and services suited to their individual needs, and the internet can continue to make meaningful connections across distances that couldn't be bridged, any other way.