Yahoo Japan plans facial recognizing, content personalizing billboards
Apr 13, 2009 16:28
Sometimes it seems like the worlds of science and marketing are in a constant struggle to present us with the future described in science fiction. Whether its flying cars, the OS from Minority Report, or robots that play "rock, paper, scissors," the old saw is true: you can't fight progress. And now it looks like Yahoo Japan has jumped into the fray, with a little help from Comel, a Japanese company that manufactures billboards. The two firms are collaborating on electronic signage that photographs passersby, analyses it using NEC's facial analysis technology, and guesstimates his or her age. Once the demo is confirmed, the device spits out appropriate advertising content. According to the poorly translated press release, the "face image data" is then erased, saving only a record of the passerby's age and sex -- so you Civil Libertarians can rest easily. Right.
As regular people, it’s often hard for us to imagine what the world will be like in the future. We tend to think it’ll be a lot like it is today, but perhaps with faster computers. The reason we’re not very good at thinking about the future is that it’s dependent on our collective imagination. The future doesn’t just happen: we build it. Read more
The use of the internet is growing at a break neck speed. More so after the smart phone revolution, accessing the internet has never been so easy. The various use of the internet are numerous but the most common uses are social networking, promoting business and brands through websites and applications, virtual interaction etc. Read more